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Published On:January 16, 2018
Posted by Staff Report

Many Pacific Islands tourism operators have no online presence

PTI Australia trade & Investment Commissioner, Caleb Jarvis, said the partnership with TripAdvisor helps to fill a knowledge and skills gap that had been identified in local tourism operators based in the Pacific islands.

Revenue from online travel bookings grew by 73 per cent from 2011 to 2016, yet many Pacific island tourism operators have no online presence. “Our partnership with TripAdvisor will strengthen our digital tourism workshops, educating participants about the importance of digital channels and social recommendations. This will allow them to be considered when holiday-makers are researching online where to stay and what to do in this beautiful part of the world,” Mr Jarvis said.

Sarah Mathews, TripAdvisor’s head of Destination Marketing, Asia-Pacific, said PTI Australia was an essential partner for connecting with businesses in the Pacific islands. “The Pacific islands has something for the nature-lover with its tropical beaches, volcanic islands and natural scenery,” said Ms Mathews. “We are excited to launch the workshops with PTI Australia, which will provide local hospitality businesses and service-providers with insights on travel trends and consumer behaviour to help them more effectively reach out and cater to global travelers,” said Ms Mathews....read more >> Pacific Travel Directory

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